The real estate market has seen its fair share of ups and downs within the last few years. Instead of subjecting your lead generation efforts to varied and unreliable economic factors, take a look at these essential tips that will ensure long-term success in the real estate industry. Segment Your Targets Real estate lead generation is unique due to the way that leads can be either buyers or sellers. While having two types of leads may be a positive feature of the business, it is also makes it essential to segment your target customers into these two respective categories. Having a larger  ...